Small Business Marketing and Large Business Marketing are Different

Small businesses typically have a limited marketing budget. However, marketing efforts are crucial in attracting customers to your business, generating revenue and profits. Our Marketing & Branding Helpdesk can help you formulate a well thought-through program that translates marketing strategy into communications and executional tactics, as well as into sales activities, effectively building up your brand reputation as sales increase.

We will provide assistance on carrying out market analyses such as SWOT (Strengths, Weaknesses, Opportunities, Threats) and Potter’s Five Forces (Buyers, Suppliers, Substitutes, Potential Entrants, Rivalry), to explore all your options. We will help you identify barriers to entry and competitors in your markets, and recommend solutions.

A strong brand is necessary to sustain consumer interest, so our helpdesk will give you a good start on the path to developing a reputable brand that is easily identifiable and positively remembered.

Benefits of the Marketing & Branding Helpdesk

• Short, effective analysis of opportunities and challenges in marketing

• Development of a detailed marketing strategy

• Advice on building up brand reputation

• Channel Partner / co-Marketing Opportunities

For general enquiries, please contact Shura at 6293 3822 or edcsmcci_consultants@edcsmcci.com.sg

• Protecting Your Ideas